# What a YouTube editor with 5 BILLION VIEWS can teach you - Film Booth and Hillier Smith

Introduction

• Hilary Smith is an experienced YouTube editor who has worked with some of the biggest YouTubers and helped generate over 5 billion views on the platform
• He is known for his unique editing style and has even won awards for his work

Authenticity and Charm

• Hilary believes that authenticity and charm are key factors that separate videos that get massive traction from those that don't
• According to Hilary, editing is an art form that can be used to express one's personality and therefore, authenticity and charm
• He suggests that to find one's voice, creators should challenge cliche and try to do something that represents their personality

📝 Quality over quantity when it comes to youtube videos (the idea of posting weekly) - Wave and beach analogy 📝 What change is your audience going to make after watching your video? (emotional, perspective, new ideas) Hillier Smith

Making a Massive Hit Video

• Hilary believes that the key to making a massive hit video is to make sure that the video is digestible, consistent, and entertaining
• He also believes that the video should make the audience feel a change, whether it's an emotional change, a thought process change, or a new idea
• To achieve this, Hilary works by deciding early on what the goal and purpose of the video is before even coming up with the title and concept

Biggest Mistake YouTubers Make

• Hilary believes that the biggest mistake YouTubers make is not anticipating how audiences will engage with the video
• He suggests that creators need to cater to both zero context and actively seeking the first reason to stop watching
• Hilary also advises that creators should cut out over 70% of what they film and only show the best 30% of the video in order to make the content more engaging and interesting.

📝Session times over watch times (focus on great content even if it means a shorter video, it'll make people want more) - Hillier Smith