I'm starting to branch out and experiment with different ways of creating content. For a few reasons:
- It's fun
- I want to keep it fresh
- I want to see how I can be more efficient with my content
It usually takes quite a bit of time to create my usual educational reels (anywhere from the 1/2-full day) so I wanted to see if there were other ways I could create some content, with fewer hours put it, but potentially the same amount of value in a different format.
So I tried a quick little content experiment where I was just doing a face-to-camera, talking over a time-lapse
It was quick and easy and the timelapse was already done, I spoke over it talking through my thoughts and all in all it took about 15 minutes.
So I posted it on December 4...
And... there were crickets in comparison to my other Reels.
I'd usually get them up to > 50k views within a day or so.
But the last time I checked was maybe a week ago? I think it was at 20k - 40k views, and that would have been 3-4 days after posting.
I felt it was a flop in comparison, and kind of forgot about it, but then I looked back today (about a week later) and to my surprise, it's on track to outperform the reel before it in views.
It's been nearly 2 weeks since it was posted (it's Dec 16th today and was posted on Dec 4th). Sometimes I guess content on IG can be a slow burn 🤷♂️
Now, there's one variable that may have affected the results, and that's the fact that I didn't post it to my timeline grid.
Not entirely sure if that matters, but might be a variable worth experimenting with.